“Health Check”

Try our two-day “Revenue Health Check” to realise value from your Airport


We will firstly assess the extent of the revenue ‘gap’ at your airport. This will be done through an evaluation of the key business performance against our expectations based on our experience, and measured against a benchmark sample of airports. We will begin the process by agreeing with you the benchmark sample of airports.  We recommend that we use ones that are similar in size and traffic composition.  We should also use airports in ‘commercially focused’ markets that are achieving respectable revenues per passenger.

All airports are different and it is extremely difficult to use benchmarking to assess their performance because of differences in design, traffic flow,  airline composition, schedule, tastes and airport business drivers and the spending behaviour is also reflective of passenger segmentation.


Initially we would develop a data platform of the following: 


Traffic assessment

Concession performance metrics


There will be a review of your commercial infrastructure to assess how to close the gap.  The process will focus on specific factors that drive revenue.  In particular:


-The floor plan of the airport

-The mixture of concessions

-Concessions terms

-Commercial organisation


The deliverables will be a written report and accompanying statistical tables and charts. We will be available for telephone and/or video-conference  calls to discuss any questions or issues.

Home

 

info@airport-commercial.com