Strategy

We meet airports’ and investors’ needs for a clear strategic vision for their commercial activities: 

1. ✓Analysis of airport commercial activities and market potential
   

2. ✓Identification of commercial revenue ‘gap’
   

3. ✓Review of airport commercial activity in airport master plan and infrastructure development
   

4. ✓Market positioning of commercial activities
   

5. ✓Business planning and projections of commercial revenue and income
   

6. ✓Modelling of impact of changes to processes, infrastructure, commercial offering, management,  contracts and future planning
   

Our strategic work allows airports and investors to map out a strategic direction, identify future value from commercial activity and make the right implementation and consumer-focused actions.

Implementation

Our implementation work allows the airports’ strategy to deliver results.  We offer practical, hands-on advice based upon strong strategic work, skills and experience.  Typically, we will make recommendations for:

1. ✓Processes: for example can check-in and security be refined to improve dwell time
   

2. ✓Infrastructure: how well do the terminal and car parks work for the consumer?  Practical advice including floor plans
   

3. ✓Commercial offering: advice on the best concessions to maximise revenue
   

4. ✓Management of commercial activities: management skills, reporting mechanisms, performance measurement, IT and working with concessionaires to optimise performance
   

5. ✓Contracts: for example, reviewing contracts to ensure rates are in line with market expectations
   

6. ✓Future proofing: providing advice for airport development to ensure maximisation of commercial revenue
   

Our practical and strategic implementation advice should provide realistic goals for airports and investors.

Consumer Advisory

Our work helps airports make their offering consumer-focused.  We believe that a strong consumer product encourages spend:

1. ✓Passengers feeling of security and ‘sense of place’
   

2. ✓Creating the right atmosphere to develop trial of products
   

3. ✓Floor planning that encourages increased dwell time and penetration
   

4. ✓Signage that reassures and lifts spend
   

5. ✓Overall experience that builds reputation and increases repeat shopping – and travel through that airport
   

The consumer focus should be beneficial to commercial income and to passenger traffic – a win-win for the airport.

Airport Commercial Development AB © 2010